INNOVATION AND ENTREPRENEURSHIP - PETER F. DRUCKER

Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.. Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today's economy and marketplace. View Full Review...

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